基于社会网络分析的旅游线路设计方法——以鼓浪屿景区为例
Study on the tourism route design based on the social network analysis --- Taking Gulangyu as an example
Abstract
一个时期以来,景区的价值以客流量为依据,接纳游客多,说明景区的特色鲜明、观赏价值大,这不但能提高景区知名度,而且能壮大地方经济。但随着人们保护意识的加强,以及对旅游品质的要求不断提高,客流量过大已经成为人们共同担忧的问题。鼓浪屿的超高人气,对个人旅游品质及市民的正常生活影响很大,以安宁的环境和特色老建筑闻名的鼓浪屿正在失去特色。鼓浪屿作为来厦游客必参观的景区,必须面对日益增多的游客和环境本身承受能力之间的矛盾。无论是从保护文化遗产的角度看,还是从维护游客的旅游质量、居民的生活质量看,对鼓浪屿的旅游路线优化都是有必要的。 本文在社会网络分析法的基础上,对鼓浪屿景区的网络结构进行了梳理,主要工作... For a period of time, the scenic value is based on the flowrate of visitors, with more visitors indicating that the scenic site has distinctive characteristics and outstanding value, which not only improve the visibility of scenic spots, but also strengthen the local economy. But with the rise of people’s awareness of protection, as well as the willing to continuously improve of the tourism qualit...