德润集团多元化经营战略研究
Research on the Diversification Strategy of Takyun Group
Abstract
国内外宏观、微观经济形势的变化,迫使许多企业在传统发展路径之外寻求突破,开始转向通过实施多元化经营战略,寻求分散经营风险、获得持久竞争优势及长远发展。德润集团是一家涉及地产开发、电子通信、国际通商、资本投资、医疗健康等多元化产业的企业集团,本文基于德润集团案例,通过研究如何实施和优化多元化经营战略,以期整体优化德润集团的多元化经营战略体系,并为国内其它企业集团实施多元化经营战略提供有益的借鉴。 本文主要运用案例分析的方法,对德润集团多元化经营战略进行了系统的研究。全文共分五章,其中第一章绪论,首先介绍了研究的社会经济背景及动机,阐述了企业集团多元化经营战略的概念与理论基础。第二章系统分析国内... The fact that macro and micro economic environment keep varying their pattern forces enterpriseto think different and seek new breakthrough with implementation of the diversification strategy, which allows them to distribute risk and acquire long-term competitiveness. This study wasconducted to reveal the optimized methodology of diversification strategy ofthe Takyun Group(a group company that inv...