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dc.contributor.advisor王志强
dc.contributor.author罗文津
dc.date.accessioned2016-02-23T01:05:43Z
dc.date.available2016-02-23T01:05:43Z
dc.date.issued2015-07-09 09:43:11.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/95726
dc.description.abstract随着环境污染和食品安全等问题的加剧,中国对头孢呋辛酯产品的需求越来越大,巨大的市场给作为行业领导者的ABC公司带来了巨大的市场机会。ABC公司目前是细分市场的绝对领导者,占有85%以上的市场份额。进一步扩大产能,抓住市场机会成为ABC公司未来的重要战略,因此ABC公司计划于2015年初在广东省河源市实施总投资额大约10,770万元的头孢呋辛酯项目,预计投资运营期为10年。该项目的实施可能不仅有利于公司进一步稳定市场,更在设备、产品等方面做了改进,以便符合新版GMP的要求。目前该项目处于企划阶段。ABC公司面临的问题是该项目的投资是否真的可以帮助企业提升市场竞争力?如何对该项目的未来收益进行评价...
dc.description.abstractCircumstance pollution and food insecurity has become more and more severe in China. People who were suffered of cancer are more than any time in the history. As an anti-cancer medicine, the market capacity of Cefuroxime axetil is huge. ABC firm is the leading firm of its segmented market, its product shared above 85 percent in the market and enjoyed an advantage competitive status. However, there...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=46348&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=49365
dc.subject五力模型
dc.subject项目评价
dc.subject风险管理
dc.subjectFive Force Model
dc.subjectProject Investment Evaluation
dc.subjectProject Risk Management
dc.titleABC公司新头孢呋辛酯项目投资研究
dc.title.alternativeA Research on Cefuroxime Axetil of ABC Company
dc.typethesis
dc.date.replied2015-05-16
dc.description.note学位:管理学硕士
dc.description.note院系专业:管理学院_工商管理硕士(MBA)
dc.description.note学号:17920121150825


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