基于霍特林模型的外卖O2O企业竞争策略研究
Research on the Competitive Strategy of Enterprises inO2O Market of Takeout Based on the Hotelling Model
Abstract
随着互联网的快速发展,与我们日常生活相关的行业都在被互联网化。O2O的概念自从被提出以来,也受到了学术界和商界的大量关注,学者们开始研究O2O的发展模式,商家们开始将这种商业模式应用到实践中来。然而我们需要知道的是在O2O细化到一个具体的商家时,我们并不知道商家基于其目前所面对的市场情况是否应当向O2O模式的演变,即商家在原有线下竞争的基础上是否应当通过开设线上销售渠道来获取更大的利润,并且商家在策略选择方面还有可以选择单纯的线上策略或者同时采用线上线下结合的策略。 O2O的发展除了许多平台类企业的发展外,也出现了很多垂直细分行业的领头公司,其中外卖市场也是目前互联网巨头们争相抢夺的领域之一... With the rapid development of Internet, and the industries related our daily lives are being combined with Internet technology. Government Work Report of 2015 mentioned the Internet + concept and development of online and offline business has been written into the report for the first time. The development of O2O has become an important part of national policies in stimulating domestic demand. Sin...