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dc.contributor.advisor彭丽芳
dc.contributor.author梁舒仪
dc.date.accessioned2016-02-23T01:05:31Z
dc.date.available2016-02-23T01:05:31Z
dc.date.issued2015-07-09 08:50:24.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/95633
dc.description.abstract近年来,中国电子商务快速发展,对经济社会生活的影响不断增大,正在成为中国经济发展的新引擎。但是,为了能够刺激消费,中国各大电子商务企业不惜以“价格战”为主进行促销活动,陷入以牺牲利润的低价来争用户、抢流量的恶性竞争中,不利于电商企业的健康发展。在此严峻形势下,了解消费者购买意愿的核心价值感知维度,重新定位营销方向,提高有效客户的转化率,寻求富有竞争力的可持续发展,是各大电商企业当务之急。 因此,本文构建基于感知价值的价格、功能、情感、社会四个维度的模型,用以探求当下影响消费者购买意愿的核心价值维度。同时结合促销的限时特性,将时间压力作为调节变量纳入模型进行实证分析。此外,为了更加深入的研究时...
dc.description.abstractIn recent years, the mushrooming growth of China’s e-commerce sector has triggered significant development of the country’s economic and social life and becomes a new engine to galvanize the Chinese economy. However,to stimulate consumption, most e-commercial giants of China have resorted to immense sales promotions centered on “price wars”, thus impeding the development of e-commercial enterprise...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=46425&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=50002
dc.subject电商平台
dc.subject时间压力
dc.subject感知价值
dc.subjectE-commerce platform
dc.subjectTime Pressure
dc.subjectPerceived Value
dc.title消费者感知价值对购买意愿的影响研究——基于电商平台有限时间价格促销背景
dc.title.alternativeThe Effects of Consumer Perceived Value on Purchase Intention in E-commerce:A Time-Limited Promotion Perspective
dc.typethesis
dc.date.replied2015-05-22
dc.description.note学位:管理学硕士
dc.description.note院系专业:管理学院_技术经济及管理
dc.description.note学号:17720121151068


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