戴尔公司亚太区运作管理绩效改善研究
A Research on Operations Performance Improvement Based on Dell Asia Pacific Region
Abstract
从1984年创立至今，戴尔公司一向以高效的供应链管理闻名。2012年，戴尔在Gartner全球供应链25强排行榜上排名第四。然而，随着互联网、信息技术和个人电脑市场的不断发展变化，在直接销售和按配置生产的单一供应链模式不断受到挑战后，戴尔逐步把供应链模式升级为基于细分市场的多种供应链模式。与此同时，竞争战略的变化也带来组织架构的调整和供应链运作管理上的挑战。本文观察并分析了戴尔公司从直接销售模式升级为多渠道销售的销售模式，供应链模式发展成基于细分市场的多种供应链模式后，戴尔亚太区在运营管理中碰到各种问题：职能部门绩效与亚太区整体供应链绩效冲突、供应链失调，客户满意度下降等。针对戴尔亚太区在运作... Since 1984, Dell Inc. has always been well noted in its highly effective supply chain. It was ranked as No.4 in the report of The Gartner Supply Chain Top25 for 2012. Dell Inc. however upgrades its supply chain model from CTO supply chain model to segmented supply chain model, which is based on multiple segments markets, as it was challenged by the changing market together with changing direct sal...