S公司发展战略研究
Research on the Development Strategy of S Company
Abstract
移动互联网的快速发展为通信行业提供了绝佳的发展机会,但同时也加剧了行业竞争,要求通信设备制造企业不断降低设备成本、提供整体业务解决方案以及更加快速的响应客户需求。正是由于市场竞争加剧,企业经营环境愈加复杂,大量企业开始通过制定企业战略来加以克服,但是也有相当一部分管理者仅仅只是规划企业的短期行为和目标,对制定长期战略的重视程度不够。 本文以S公司为案例进行战略研究。作为一家专业的通信设备制造企业,多年来的快速发展使S公司在企业经营管理方面一些固有的问题日益显现,其中缺少明确的企业战略规划显得更加突出。 因此,为了保证S公司能够在纷繁复杂的环境中获得长期生存和持续发展,本文结合相关理论和S公... The rapid development of mobile internet brings enormous business opportunities to telecom vendors, however, it also requires vendors to reduce the cost of equipment, provide full-service solutions, response rapidly to customer needs. And with the market changes constantly and competition intensifies, enterprises are facing increasingly complex environment, however, some business managers usually ...