旅游企业社会责任与竞争优势关系研究 ——媒体正面报道的中介作用
Research on the Relationship between Tourism Corporate Social Responsibility and Competitive Advantage: The Mediation Effect of the Media Positive Reports
Abstract
市场环境的改变决定了企业的发展必须依靠社会力量,意味着企业在追求经济效益的同时必须以可持续发展为前提,即对社会负责,于是“企业社会责任”逐渐成为学术界的热点问题。从研究成果来看,学术界有关企业社会责任的研究侧重于社会责任与企业绩效关系领域,并普遍接受企业承担社会责任有助于绩效上升的观点,然而对企业社会责任与竞争优势关系的探究尚未有明确的定论。基于旅游企业特征,旅游六要素决定了旅游企业在可持续发展道路上必须承担社会责任,在市场竞争加剧的大环境下,企业的可持续发展又必须依靠竞争优势来实现,那么企业社会责任与竞争优势是否存在关联是值得深入研究的问题。随着信息技术的发展,媒体使信息透明化成为可能,它作... The development of enterprises must rely on social force, which is determined by the change of market environment. That is to say enterprises need to take sustainable development as the premise when they pursuit of economic benefits. As a result, corporate social responsibility naturally has become the hot issue. Scholars have focused on the relationship between corporate social responsibility and...