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dc.contributor.author袁喜娜
dc.contributor.authorYUAN Xi-na
dc.contributor.author王世伟
dc.contributor.authorWANG Shi-wei
dc.date.accessioned2015-12-10T09:05:53Z
dc.date.available2015-12-10T09:05:53Z
dc.date.issued2013-06
dc.identifier.citation厦门大学学报(哲学社会科学版), 2013, 217 (3):50-58zh_CN
dc.identifier.issn0438-0460
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/94123
dc.description袁喜娜,厦门大学管理学院助理教授,管理学博士; 王世伟,厦门大学管理学院博士研究生。zh_CN
dc.description.abstract【中文摘要】处于不同产业的企业,在不同的战略导向作用下如何有针对地配置资源,形成适合自身的能力组合以获取可持续竞争优势,是战略研究中亟待解决的问题。以资源基础理论和资源配置理论为基础,通过对京津地区290家企业的实证调查研究结果表明,市场导向对创新能力和营销能力具有正向影响;学习导向对创新能力具有正向影响,而对营销能力有负向影响;创新能力在制造业企业中发挥着更重要的作用,而营销能力在服务业企业中的作用更加突出。随着服务化程度的提升,企业需要逐步加大对营销能力培育的投人,这更有利于维持企业绩效的增长。 【Abstract】This paper argues that it is a strategic imperative for enterprises from different sectors to figure out the right way of deploying resources to form their own capability-portfolio with various strategic orientations in order to secure sustainable competitive advantages. Based on resource-based theory and resource deployment theory as well as an empirical investigation of 290 enterprises across Beijing and Tianjin, our study shows that market orientation exerts a positive effect on both innovative ability and marketing ability, whereas learning orientation has a positive effect on innovative ability, but a negative effect on marketing ability. In addition, innovative ability has a stronger impact on manufacturing firms, while marketing ability plays a more important role in the service sector. With a higher degree of service, it is suggested that firms need to invest gradually more in cultivating marketing ability, which works better to maintain a sound business performance.zh_CN
dc.description.sponsorship国家自然科学基金青年项目“金融生态环境,管理层异质性与企业税收遵从”(71202060)zh_CN
dc.language.isozhzh_CN
dc.publisher厦门大学学报(哲学社会科学版)编辑部zh_CN
dc.subject创新能力zh_CN
dc.subjectinnovative capabilityzh_CN
dc.subject营销能力zh_CN
dc.subjectmarketing capabilityzh_CN
dc.subject学习导向zh_CN
dc.subjectlearning orientationzh_CN
dc.subject市场导向zh_CN
dc.subjectmarket orientationzh_CN
dc.subject产业差导zh_CN
dc.subjectindustrial differencezh_CN
dc.title论战略导向对企业组织能力的影响zh_CN
dc.title.alternativeA Study of the Impact of Strategic Orientation on Organizing Capacity and Industrial Differencezh_CN
dc.typeArticlezh_CN


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