Analysis and evaluation of the experience applied to the evaluation of the theme hotel
- 管理学院－已发表论文 
The theme hotel takes a phenomenon as the theme, such as history, urban, cultural, geographic, ethnic, natural, etc., starting from the tangible aspects of the hotel hardware (construction, decoration, product, etc.) to the hotel software (to create the atmosphere, service and other intangible aspects)around the theme, which gives customers a valuable, meaningful, impressive, unique and memorable experience. With a little research, you may find theme hotel rooms are decked out in any number of motifs. From romantic fantasies to family friendly, theme hotel rooms are a popular way to create a very memorable trip. Theme hotel is a new form of hotel development, although it has a short history in our country, as a new trend of international hotel industry development, it provides a new idea for hotel industry development which is in a fierce competition situation. Recent years, the market competition of China's hotel became more and more fierce; the needs of customers became more personalized and diversified; and people pay more and more attention on experiential Consumption, thus theme hotel emerged in this context. Under the background of the domestic and foreign research, this paper studied the influence of travel experience in theme hotel on the tourism motivation with factor analysis, correlation analysis and regression analysis. The study found that the customers have diverse motivations of staying in theme hotel, and different demographic attributes of customers and their motives are quite different, theme hotel manager should develop different theme based on different motives, and the motivation of staying also have a great impact on customer's satisfaction and behavioral intentions after staying.