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dc.contributor.authorXu, Yunjie Calvinzh_CN
dc.contributor.authorCai, Shunzh_CN
dc.contributor.authorKim, Hee-Woongzh_CN
dc.contributor.author蔡舜zh_CN
dc.date.accessioned2015-07-22T03:08:07Z
dc.date.available2015-07-22T03:08:07Z
dc.date.issued2013zh_CN
dc.identifier.citationINFORMATION & MANAGEMENT, 2013,50(1):33-42zh_CN
dc.identifier.otherWOS:000315609800004zh_CN
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/87650
dc.descriptionShanghai Pujiang Program; National Science Foundation of China [71172038, 71202059]; Ministry of Education of China [10YJC630010]; Research Fund for the Doctoral Program of Higher Education of China [20100121120013]; new century excellent talents in university programzh_CN
dc.description.abstractThe web-based product catalog is a central element of online retailing. Although the extant research has studied the effect of design elements, such as product presentation, recommendation agents, and image and text on consumer choice, little is known about how Internet vendors could distribute products in a multi-page online product catalog for better performance. It is well-known that the first page of an online product catalog is particularly important to a vendor. Based on price signaling literature and cue consistency theory, this study investigates how price and product popularity cues could be carefully designed for the first page to achieve better sale performance. This study suggests there is a delicate balance point where price cues and popularity cues can achieve consistency and synergy and lead to better page value perceptions for the first page. The boosted page value perceptions, in turn, lead to better sales from the first page. This study extends the theory of cue consistency to the product group level. (C) 2012 Elsevier B.V. All rights reserved.zh_CN
dc.language.isoen_USzh_CN
dc.publisherELSEVIER SCIENCE BVzh_CN
dc.source.urihttp://dx.doi.org/10.1016/j.im.2012.11.001zh_CN
dc.subjectCONSUMER DECISION-MAKINGzh_CN
dc.subjectWORD-OF-MOUTHzh_CN
dc.subjectE-COMMERCEzh_CN
dc.subjectINFORMATION FORMATzh_CN
dc.subjectCUSTOMER VALUEzh_CN
dc.subjectSEARCH COSTSzh_CN
dc.subjectONLINEzh_CN
dc.subjectPRICEzh_CN
dc.subjectQUALITYzh_CN
dc.subjectPERSPECTIVEzh_CN
dc.titleCue consistency and page value perception: Implications for web-based catalog designzh_CN
dc.typeArticlezh_CN


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