Self-disclosure under social networking sites: A risk-utility decision model
- 经济学院－会议论文 
With the rapid development of information technology, Social Networking Sites (SNSs) as important communication platforms have provided more and more individuals with an effective approach to communicate with friends and share information. Based on the Disclosure Decision Model (DDM) and Communication Privacy Management Theory (CPMT), this research investigates how perceived privacy risk and perceived utility affect self-disclosure behavior simultaneously under the circumstance of SNSs in a risk-utility decision model. Theoretical arguments and propositions are developed. 漏 2012 ACM.