Analysis of structure of Chinese Instant Messaging market based on network externality
- 经济学院－会议论文 
Instant Messaging market has an intense network externality, which makes the structure of the market different from traditional ones. This paper will get the conclusion that the structure of Chinese Instant Messaging market has an characteristic of oligopoly through constructing a model of Instant Messaging market and calculating the Absolute Concentration Rate and the Herfindal-Hirschman Index. The paper will propose three competition strategies based on the analysis. 漏 2012 IEEE.