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dc.contributor.authorZhang, Li-fangzh_CN
dc.contributor.authorZhang, Fu-jingzh_CN
dc.contributor.author张丽芳zh_CN
dc.date.accessioned2015-07-22T02:06:22Z
dc.date.available2015-07-22T02:06:22Z
dc.date.issued2011zh_CN
dc.identifier.citationCEIS 2011, 2011,15zh_CN
dc.identifier.otherWOS:000300876504173zh_CN
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/85596
dc.descriptionConference Name:International Conference on Advanced in Control Engineering and Information Science (CEIS). Conference Address: Dali, PEOPLES R CHINA. Time:AUG 18-19, 2011.zh_CN
dc.description.abstractAsymmetric information is considered a common issue across E-commerce platforms. Reputation mechanism is introduced to solve this problem. By using the transaction data from Taobao, the largest C2C platform in China, this paper does empirical study on the relationship between sellers' reputation and sales. The estimation results show that the impact is non-linear. Below the reputation threshold level, sales decrease with improved reputation. Above the threshold level, sales increase with improved reputation. Positive feedback ratio, negative feedback ratio and price are not the deciding factor on sales. When there are certain factors strengthening trust, sales even have positive relationship with price. In the absence of legal framework of reputation, the platform-specific reputation mechanism and trading history play the most important role in consumers' decision process. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of [CEIS 2011]zh_CN
dc.language.isoen_USzh_CN
dc.publisherPROCEDIA ENGINEERzh_CN
dc.source.urihttp://dx.doi.org/10.1016/j.proeng.2011.08.910zh_CN
dc.subjectELECTRONIC MARKETSzh_CN
dc.subjectSELECTIONzh_CN
dc.subjectAUCTIONSzh_CN
dc.subjectTRUSTzh_CN
dc.titleDoes E-commerce Reputation Mechanism Matter?zh_CN
dc.typeConferencezh_CN


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