Transaction risk management in China-US trade E-markets
Westland, J. Christopher
- 管理学院－会议论文 
Trust is the central factor in market reputation, and has a huge impact on customer traffic and willingness to buy.. In a free-market, the desirable course for resolving disputes which would undermine trust is through risk products (insurance) and markets which allow hedging and savings to offset adverse events. At the individual level, these are typically insurance markets. This paper proposes an insurance product and business model to provide an effective solution to disputes over individual transactions in Internet markets. 漏 2012 ACM.