Analysis on core antecedents of customers' purchasing attitude of products with after-sales service
- 管理学院－会议论文 
The importance of after-sales service is becoming more and more crucial over time, as the service concept is increasingly catching the attention of consumers. This paper tried to figure out the core antecedents affecting customers when they purchased products with after-sales service. After analyzing customers' opinions of such products, we got four main affecting factors through exploratory factor analysis and confirmatory factor analysis. ? Springer-Verlag Berlin Heidelberg 2013.