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    • Brand tweets: How to popularize the enterprise Micro-blogs 

      Li, Guangyuan; Cao, Jinping; Jiang, Jing; Li, Qian; Yao, Ling; 李倩 (IEEE Computer Society, 2011)
      This research explores 22 official brand Micro-blogs on http://t.sina.com, using the integrated method of content analysis and in-depth interview to help contribute to credibility of the consequence, with the aim to cast ...