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dc.contributor.author王苑丞
dc.contributor.author曹静
dc.contributor.authorWANGYuanCheng
dc.contributor.authorCAOJing
dc.date.accessioned2015-03-16T00:09:51Z
dc.date.available2015-03-16T00:09:51Z
dc.date.issued2014
dc.identifier.citation现代广告,2014(第21期):71-79zh_CN
dc.identifier.issn1007-2888
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/84799
dc.description.abstract微电影产生于网络时代并蓬勃发展,爱情、亲情、友情常作为重点情感元素被运用其中。微电 影的传播和观看情况可以具体量化为播放量、评论量、收藏量、分享量等效果评估指标。本文以中国最大的视 频网站“优酷网”为例,以“最多播放”、“最多评论”、“最多收藏”为指标选取该网站上播放的微电影194 部,以期揭示爱情、亲情、友情三种不同的情感元素对微电影的网络传播效果的影响。 Micro Film has emerged and prospered in the Internet era. Love, affection, friendship are always used as key emotional elements in it. The effect evaluation index of playback, review, collection and share can be established ,and based on the specific behaviors of viewing and retransmit micro film in network life, which can build the theoretical model and research hypothesis of emotion elements transformation in micro film. micro film is extensively representative in "Youku", which as the largest video website in China. Counting 194 pieces of samples by clicking "the most playback", "the most review", and "the most collection" used as empirical research to reveal the influence on the micro film of three different emotional elements of love, affection, and friendship in network transmission, to apply regular patterns definitely and to provide guidelines for the best transformation effectiveness.zh_CN
dc.language.isozhzh_CN
dc.publisher《现代广告》杂志社zh_CN
dc.subject微电影zh_CN
dc.subject情感元素zh_CN
dc.subject传播效能zh_CN
dc.subject优酷网zh_CN
dc.subjectmicro filmzh_CN
dc.subjectemotion elementszh_CN
dc.subjecttransformation effectivenesszh_CN
dc.subjectYoukuzh_CN
dc.title微电影中情感元素的传播效能研究zh_CN
dc.title.alternativeA Study on the Transformation Effectiveness of Emotion Elements in Micro Filmzh_CN
dc.typeArticlezh_CN


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