A Study on the Transformation Effectiveness of Emotion Elements in Micro Film
- 2014年第21期 
微电影产生于网络时代并蓬勃发展，爱情、亲情、友情常作为重点情感元素被运用其中。微电 影的传播和观看情况可以具体量化为播放量、评论量、收藏量、分享量等效果评估指标。本文以中国最大的视 频网站“优酷网”为例，以“最多播放”、“最多评论”、“最多收藏”为指标选取该网站上播放的微电影194 部，以期揭示爱情、亲情、友情三种不同的情感元素对微电影的网络传播效果的影响。 Micro Film has emerged and prospered in the Internet era. Love, affection, friendship are always used as key emotional elements in it. The effect evaluation index of playback, review, collection and share can be established ,and based on the specific behaviors of viewing and retransmit micro film in network life, which can build the theoretical model and research hypothesis of emotion elements transformation in micro film. micro film is extensively representative in "Youku", which as the largest video website in China. Counting 194 pieces of samples by clicking "the most playback", "the most review", and "the most collection" used as empirical research to reveal the influence on the micro film of three different emotional elements of love, affection, and friendship in network transmission, to apply regular patterns definitely and to provide guidelines for the best transformation effectiveness.