The Analysis on Mutual Utilization of Television and Newspaper Commentaries
SONG Shi Fei
- 2014年第12期 
本文从跨界互动视角切入，通过梳理我国电视评论与报纸评论的融合发展历程，剖析二者互动的内在逻辑和整合优势，并评判其前景。文章认为在业态进步和读者需求这两大核心动力的作用下，我国电视评论与报纸评论在融合互动中不断推陈出新，给新闻采写创新、打造精品内容和增强广告客户黏性带来了新启示。 This article presents an interdisciplinary analysis of the interactive relationship between China's television and newspaper commentaries, with focuses on their internal logic and integration advantage through their fusion development process, while gives evaluation on their future prospects. The article asserts that China's television and newspaper commentaries are in the process of constant innovation with its progressive format and the impact of readers demands. Such analysis aims to bring new inspiration on the thoughts of news reporting innovation, quality content building and customer loyalty advertising enhancement.