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dc.contributor.author王福亭
dc.contributor.authorWang Fu Ting
dc.date.accessioned2015-03-02T02:34:13Z
dc.date.available2015-03-02T02:34:13Z
dc.date.issued2014-07
dc.identifier.citation现代广告,2014(第12期):59-62,96zh_CN
dc.identifier.issn1007-2888
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/80596
dc.description.abstract中国有着四通八达的铁路运输网,以亿计算的庞大客运量,广泛的覆盖区域和受众群,如此得天独厚的传播优势,使铁路广告成为一个充满巨大潜力的广告市场。当前我国市场经济飞速发展,铁路广告市场化趋势日益凸显,另一方面我国铁路事业飞速发展,迎来了高速铁路时代。如何充分把握铁路发展的有利时机,顺应时代的发展潮流,探索新的铁路广告发展模式,成为摆在铁路广告人面前的重要课题。本文对中国铁路广告媒体的发展、现状以及在经营过程中遇到的问题进行深入分析,并有针对性的提出一些改进建议。 China has a network of railway transportation network, the huge passenger traffic in million calculations,extensive coverage and audience,with so unique advantages, so fullof hug erailway advertising as a potential advertising market.The current rapid development of China's market economy,the railway advertising to highlight the growing trend of the market,onthe other hand,the rapid development of China's railway undertaking,and we are in the era of high-speed rail.How to fully grasp the favorable opportunity of railway development,follow the development trend of the times,to explore newdevelopment model rail road ad,placed in front of the railway advertisingan important issue.In this paper,the development of China's railway advertising media, current situationand the problem sencounteredin the course of business conductin-depth analysis,and targeted to make some suggestions for improvement.zh_CN
dc.language.isozhzh_CN
dc.publisher《现代广告》杂志社zh_CN
dc.subject铁路广告zh_CN
dc.subject媒体形式zh_CN
dc.subject资源整合zh_CN
dc.subject媒体创新zh_CN
dc.subjectRailwayzh_CN
dc.subjectformsof advertisingzh_CN
dc.subjectmedia resources integratedzh_CN
dc.subjectmedia innovationzh_CN
dc.title浅析铁路广告媒体发展与创新zh_CN
dc.title.alternativeOn the railway advertising media development and innovationzh_CN
dc.typeArticlezh_CN


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