Definition,Shape and Study Scope in Media Relations
- 新闻传播－已发表论文 
媒体关系是指社会组织或个人与媒体的互动关系。媒体关系催生了现代公共关系,而且在大众传媒资讯高度发达的今天,媒体关系在公共关系中更居核心地位。健康的媒体关系必须建立在充分尊重新闻专业主义和媒体运行规律的基础之上。随着媒体关系的发展,媒体关系的研究领域也不断扩大,与新闻学、传播学、伦理学、统计学等诸多学科发生交叉,总括起来包括史、论、业务三个方面。【英文摘要】The media relations mean the interactive relations betweem social organizations or individuals and the media. The media relations help to bring about modern public relations.With the highly developed information system of mass media today,media relations are in the core position of public relations. A healthy medium relation must be built on the foundation that follows professional journalism and the regulation of media development. With the development of media relations,the scope of study has also been expanding and intercrossed with journalism, communications, ethics, statistics and many other subjects, including history, theory, business.