Study on Development Pattern of Wireless Music Industry Leading by Telecom Operation
- 艺术学院－学位论文 
数字音乐产业的兴起逐步取代传统音乐产业的地位，其中的无线音乐产业更是脱颖而出。在中国，以电信运营商主导的无线音乐产业已成为数字音乐产业盈利的主体，他们拥有10亿手机用户的基数，拥有移动网络渠道的垄断，尤其是手机天然版权的保护功能（一机一码）基本解决了音乐产业生存的核心要素——盗版问题的顽疾，与在线音乐和传统音乐相比具有得天独厚的优越性。三大运营商在整个中国无线音乐市场的收入连年占比超过90%以上份额。中国音乐产业的希望寄托于无线音乐，它的崛起不仅对我国音乐产业的发展，同时对推动文化产业、促进国民经济发展都会起到积极作用。基于电信运营商骄人的业绩、美好的发展前景以及垄断的无线音乐产业，很值得进行专题探讨研究。 目前，许多国家和地区越来越喜欢用“产业发展模式”理论对产业的发展进行追踪研究。它的意义在于通过对本行业发展模式的探究，利用自身资源优势制定出相应产业发展战略，实现产业组织和结构的升级优化，使之持续健康发展。对于新兴的数字音乐产业而言，从这一视角进行探讨具有理论和现实意义。基于此本论文从学术角度以规范的产业经济学中的“产业发展模式”理论为基础，立题《中国无线音乐产业发展模式研究》，探寻音乐文化产业以无线音乐技术为依托发展模式的可行性，最终梳理出符合中国国情的最优产业发展模式。迄今为止少有学者从“产业发展模式”这一视角对无线音乐产业进行专题研究，今笔者尝试进行较为系统的探讨，目的是抛砖引玉，为后来学者进一步深入研究做理论铺垫。The rise of digital music industry to gradually replace the traditional music industry status,the wireless music industry is talent showing itself.The wireless music industry has become the main profit digital music industry leading by telecom operators in China. With 1 billion mobile phone users as the base, they monopoly mobile network channels, especially the function ofnatural copyright protection (machine code) of their product work out the core elements (piracy problem) of the music industry survive, which is superior to be richly endowed by nature when compared with the online music and traditional music. Three major operators in the market of Chinese wireless music revenue has accounted for more than 90% share.Chinese music industry rests hopes on Wireless Music, because its rise plays positive role, not only on the development of Chinese music industry, but also on promoting the development of national economy, and cultural industry.It is necessary to have this study, based on the remarkable performance of telecom operators, better prospects for development and monopoly of wireless music industry.At present, many countries and regions are becoming more and more likely to conduct follow-up studies for the industry development with “industry development pattern” theory.Its significance lies in the fact that they use their own advantages in resources to develop the corresponding industrial development strategy to achieve the optimization of industrial organization and structure of the upgrade, to make it sustainable and healthy development by exploring the pattern of development of the industry. As for emerging digital musicindustry,it is very important to explore theoretical and practical significance from this perspective. This study aims to find out a development pattern of the music industry road in line with China's national conditions；explore the development pattern of wireless music technology feasibility depending upon the music culture industry, with the title of “Study of Development Pattern of the Wireless Music Industry in China ”, which based on “Industrial Development Pattern”——regulate the concept of the norms of “Industrial Economics”from academic perspective in this study. Up to data, no study has explored the wireless music industry systematically from “industrial development pattern”. Our study provides an idea to the further study wireless music industry in the future.