Report on China advertising education current situation
- 新闻传播－已发表论文 
本研究采用各种信息搜集手段对我国高校广告专业的创办情况、生源、师资队伍和课程设置进行调查,结果显示:经过1992和1999年是两次飞跃性的发展,设有广告专业的高等院校已经由1983年的1所发展到2007年的322所;57.89%的985院校,46.73%的211学校都设有广告专业;广告专业学生以文科为主,兼顾理科和艺术类;广告师资队伍年轻、学历和职称偏低、经验和专业性不足;课程设置基本合理,但仍有随意性。【英文摘要】All kinds of means were applied to collect the data of the advertising major of all the universities ,in terms of the circumstances of the ma-jor,the students’ source,the quality of teachers and the curriculum settings. The results showed that after the twice leap-forward development occurred respectively in 1992 and 1999,the universities with advertising majors have increased in number from 1 in 1983 to 322 in 2007. Among all the universities of 985 Project,57.89% with the advertising major,while among all the universitiesof 985 Project, 57.89% with the advertising major, while among all the universities of 211 Project, 46.73% has the advertising major. The advertising majorsare composed of the arts, the sciences and the fine arts, while the advertising teachers are young, with relatively low academic titles and lack of experienceand professionalism. The curriculum settings are reasonable on the whole, but randomness still can be found in some curriculum settings.steps ofintemational advertising , it will give new impetus to the growth of China’s market economy.