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dc.contributor.author张喜珍zh_CN
dc.contributor.author陈培爱zh_CN
dc.date.accessioned2011-04-26T08:22:25Z
dc.date.available2011-04-26T08:22:25Z
dc.date.issued2004zh_CN
dc.identifier.citation湖南大众传媒职业技术学院学报,2004(1):78-80zh_CN
dc.identifier.issn1671-5454zh_CN
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/7895
dc.description.abstract形式系列广告在众多的广告形式中倍受青睐的原因 ,主要在于它独特的传播优势所带来的良好的广告效果。形式系列广告的传播优势主要有视听上的优势、内容上的优势、记忆上的优势这三种。形式系列广告的传播优势尽管很明显 ,但也要精心策划才能取得预期效果。【英文摘要】There are mainly three advantages of formalistic advertisements. First, formalistic advertisements have the audio and visual advantage. They attract the attention of the audience by using various audio and visual means. Second, those advertisements have the advantage of content, thus fetching the audience and broadening the totality of message. Last but not least, those advertisements have the advantage of long-term menory.zh_CN
dc.language.isozhzh_CN
dc.publisher《湖南大众传媒职业技术学院学报》编辑部zh_CN
dc.subject形式系列广告zh_CN
dc.subject表现形式zh_CN
dc.subject主题zh_CN
dc.subjectformalistic advertisementzh_CN
dc.subjectformzh_CN
dc.subjectthemezh_CN
dc.title形式系列广告的传播优势分析zh_CN
dc.title.alternativeAn Analysis of the Diffusing Advantages of Formalistic Advertisementszh_CN
dc.typeArticlezh_CN


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