Show simple item record

dc.contributor.advisor林德荣
dc.contributor.author黄凌鸿
dc.date.accessioned2016-01-13T03:12:35Z
dc.date.available2016-01-13T03:12:35Z
dc.date.issued2014-03-05 08:49:09.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/76623
dc.description.abstract旅游购物作为旅游活动的六大内容之一,其重要性众所周知,旅游购物不仅能满足游客的物质需求,更是诱发游客对旅游目的地美好回忆的重要载体,也是追加游客人均消费的重要手段。目前一些发达国家旅游购物收入占旅游总收入的40%-60%,而在我国只占到20%左右,这与世界旅游大国的地位很不相符。而厦门市的旅游购物发展情况又是怎样的呢?据厦门旅游局统计,厦门2012年旅游收入中,旅游购物仅占20.2%,近三年来也仅在20%左右浮动。如何发展旅游购物是一个非常值得我们业界和学术界共同探讨的问题。 本文在总结前人研究成果的基础上,从消费心理学和行为学的角度出发,运用消费者购买行为模型中霍华德-谢斯模型为理论基础,...
dc.description.abstractAs one of six components of tourism, tourism shopping contributes significantly to the tourism revenue. Tourism shopping not only brings the goods to the tourists, but also gives beautiful memories for their traveling. Especially, shopping is an important way to increase the tourists’ per capita consumption. It has been found that the tourism shopping revenue make up 40% to 60% of the total touris...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=40786&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=43077
dc.subject来厦游客
dc.subject伴手礼
dc.subject购买行为
dc.subjectTourists in Xiamen
dc.subjectTourism Commodity
dc.subjectPurchasing Behavior
dc.title来厦游客伴手礼购买行为研究
dc.title.alternativeInvestigation of Tourists’ Buying Behavior of Purchasing Tourism Commodity in Xiamen
dc.typethesis
dc.date.replied2013-11-30
dc.description.note学位:旅游管理硕士
dc.description.note院系专业:管理学院_旅游管理
dc.description.note学号:17820111151219


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record