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dc.contributor.advisor谢导
dc.contributor.author陈颖
dc.date.accessioned2016-01-13T03:13:05Z
dc.date.available2016-01-13T03:13:05Z
dc.date.issued2013-07-19 15:06:10.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/76590
dc.description.abstract2008年是中国电信产业发展历程上极不平凡的一年,中国电信行业运营商重组再一次启动,原六大电信运营商合并为三大全业务运营商。2009年1月,中国移动通信集团公司(以下简称“中国移动”)、中国电信集团公司(以下简称“中国电信”)、中国联合网络通信集团有限公司(以下简称“中国联通”)同时获得第三代移动通信经营牌照,新的市场竞争格局由此形成。 3G时代,固网语音业务下滑严重,收入增长乏力,移动业务成为驱动收入增长的重要力量。中国电信积极开展企业转型战略,努力通过业务结构优化释放经营风险。经过四年的全业务运营,中国电信移动业务增长迅速,尤其在3G用户发展上已初具规模,截止2011年底,中国电信移动用...
dc.description.abstractIn 2008, a extraordinary year in Chinese telecommunications history, operators of Chinese telecom industry were restructured again, the 6 former telecom operators were merged into 3 all business operators in China . In January, 2009, China Mobile, China Telecom and China Unicom obtained the 3rd Generation mobile business license in the same time, which meant a new market competition formed. In 3G...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=37072&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=41885
dc.subject中国电信
dc.subject高校
dc.subject品牌
dc.subject整合营销传播
dc.subjectChina Telecom
dc.subjectCollege
dc.subjectBrand
dc.subjectIMC
dc.title中国电信高校市场品牌整合营销传播分析
dc.title.alternativeAnalysis on Integrated Marketing Communication of China Telecom’s Brand in Colleges
dc.typethesis
dc.date.replied2013-05-18
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院高级经理教育中心(EMBA项目)_高级管理人员工商管理硕士(EMBA)
dc.description.note学号:X2007156200


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