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dc.contributor.advisor戴亦一
dc.contributor.author陈钟鸣
dc.date.accessioned2016-01-13T03:13:47Z
dc.date.available2016-01-13T03:13:47Z
dc.date.issued2013-07-04 11:01:51.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/76586
dc.description.abstract中国电子商务发展迅速,几年来销售规模剧增。随着传统品牌商、传统渠道商的逐步重视,如何构建流畅的电子商务业务流程便成了许多企业的重要功课。 本文首先通过对B2C大环境数据的分析,对小家电领域的线下贸易业务数据与电商数据进行比较,并对业务流程重组BPR进行了详细的论述。之后根据实际企业电商营销的现状,结合RR贸易有限公司的实际情况与现有流程,对RR贸易公司的电子商务背景进行了阐述说明。在第四章提出了针对RR贸易公司的业务流程重组对象与思路,界定了本文想要解决的问题。再根据业务流程重组的流程步骤,一步步对RR贸易公司的原有流程抽丝剥茧进行分析,充分将信息技术与流程重组有机结合,从货物流、财务流、信...
dc.description.abstractOver the past few years, chinese electronic commerce developed sharply. An vital element in this is how to establish an e-commerce business process successfully for the enterprises. First of all, this article analyzed the connotation of e-commerce marketing in small home appliances enterprises,based on the current data and the basic theory of e-commerce marketing. And then discussed Business Pro...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=36639&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=38789
dc.subject电子商务
dc.subjectB2C
dc.subject业务流程重组BPR
dc.subjectElectronic commerce
dc.subjectB2C
dc.subjectBusiness Process Reengineering BPR
dc.titleRR贸易公司的电商业务流程重组
dc.title.alternativeThe Business Process Reengineering on the Electronic Commerce Project of RR Trading Company
dc.typethesis
dc.date.replied2013-06-02
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院_工商管理硕士(MBA)
dc.description.note学号:17920101150664


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