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dc.contributor.advisor郭霖
dc.contributor.author金鑫
dc.date.accessioned2016-01-13T03:12:47Z
dc.date.available2016-01-13T03:12:47Z
dc.date.issued2013-12-12 17:39:00.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/76485
dc.description.abstract随着互联网进入了智能精确互动的Web3.0时代,社交网络成为人类生活中不可分割的一部分,微博作为国内领先的社交媒体应用,业已成为企业社会化营销的重要工具。如何深入了解这一应用,从而构建和维护消费者品牌关系,成为本文关注的话题。由StevenGaryBlank提出的客户发展方法是本文微博营销策略模式研究的基础,笔者认为它指出了一种如何利用微博平台进行市场开发的方法。本文基于福州朝天门这一实际餐饮企业的官方新浪微博平台,采用案例分析法,运用客户发展方法这一理论,成功的带领福州朝天门扭亏为盈。同时,本文最主要的研究结果是通过为期半年的实证检验,对观察到的现象及各项数据分析统计,归纳出行之有效的四个作...
dc.description.abstractTo date, as the internet has evolved into an age of intelligent, precise and interactive Web3.0, social networks play an indispensible role in human life. As a leading social media tools, micro-blog has become an important means for enterprises marketing. We focus on the topic how to understand the application of micro-blog deeply, then build and maintain the brand-consumer relationship.The Custom...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=38434&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=42372
dc.subject微博营销
dc.subject客户发展方法
dc.subject餐饮
dc.subjectMicro Po marketing
dc.subjectCustomers Development Method
dc.subjectCatering
dc.title面向Web3.0社交网络时代的微博营销策略研究:一个基于福州朝天门餐饮店的案例分析
dc.title.alternativeA Study on Micro Po Marketing Strategy in Web3.0 Social Network: Based on the Case Analysis of Fuzhou Chaotianmen Restaurant)
dc.typethesis
dc.date.replied2013-09-01
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院_工商管理硕士(MBA)
dc.description.note学号:17920101150751


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