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dc.contributor.advisor周星
dc.contributor.author贾雷
dc.date.accessioned2016-01-13T03:12:15Z
dc.date.available2016-01-13T03:12:15Z
dc.date.issued2013-07-03 15:21:32.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/76418
dc.description.abstract近年来,企业的一些信任违背事件严重地损害了消费者的信任,及时地了解消费者面对企业信任违背事件时的心理状态和行为反应,并快速高效地修复消费者的信任对于企业来讲是至关重要的。目前学者们对于这一领域已经进行了一些有益的探索,但是他们是从不同的理论视角构建模型、解释信任修复过程的,这就导致了一些研究结论零碎、割裂甚至相悖。同时,随着营销进入3.0时代,新型消费者的出现及沟通方式的转变使得企业的信任修复面临着更大的挑战。据此,本文在总结信任违背及信任修复相关理论的基础上,借鉴了Dirks等人所提出的关系修复过程并结合营销3.0的时代特征,从系统的角度对消费者的信任违背及修复进行完整的阐释,这将在一定程度...
dc.description.abstractIn recent years, the number of trust violate events seriously damaged the trust of consumers .It is importnet for the business enterpriseis to understand the mental state and behavior of consumers face the corporate trust violate event reaction in a timely manner ,as well as quickly and efficiently repair the trust of consumers . Scholars in this field has been carried out some useful exploration,...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=36534&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=41077
dc.subject消费者信任违背
dc.subject认知归因
dc.subject消费者信任修复
dc.subjectconsumer trust violation
dc.subjectcognitive attribution
dc.subjectconsumer trust repair
dc.title企业信任违背及修复研究-基于消费者感知的视角
dc.title.alternativeCorporate trust violation and repair research —— Based on the perspective of consumers’ perception
dc.typethesis
dc.date.replied2013-06-02
dc.description.note学位:管理学博士
dc.description.note院系专业:管理学院_企业管理(含财务管理、市场营销、人力资源管理)
dc.description.note学号:17620100153573


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