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dc.contributor.advisor林志扬
dc.contributor.author林春明
dc.date.accessioned2016-01-13T03:13:09Z
dc.date.available2016-01-13T03:13:09Z
dc.date.issued2013-07-08 15:08:14.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/76183
dc.description.abstract本文首先运用Porter(波特)的“五力模型”分析了中国中压电气设备行业的产业竞争十分激烈的局面。接着,阐述、分析了A公司创新性提出“一线城市带动二线城市”营销策略的原因及目的,并以Porter(波特)的差异化营销战略为理论依据为阐述、分析这一策略的具体内容及实施计划。A公司在2012年实施了一年的“一线城市带动二线城市”的营销策略之后,带来了订单的显著增长和市场覆盖率的迅速提高。本文对A公司“一线城市带动二线城市”的营销模式的实践结果数据进行定量分析,最后总结了这一策略实施的成功经验和不足之处。本文希望以A公司为实例,通过上述的分析、研究、总结成功经验和不足之处,能给中国的中压电气设备行业企...
dc.description.abstractWith application Porter Theory--Five Forces Modelrelevant ,the thesis analyzes the intense competition and competitors in the electricity industry. Then, it demonstrates the reasons and purposes of A company’s innovative strategy of “First-tier Cities Drive Second-Tier Cities”. Through marketing management theories and the theory of Porter’s Competitive Strategies, it analyzes in detail the specif...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=36934&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=38259
dc.subject中压电气
dc.subject营销策略
dc.subject营销创新
dc.subjectMedium voltage electricity
dc.subjectMarketing strategy
dc.subjectMarketing innovation
dc.title“一线城市带动二线城市”营销模式探析——A公司中压电气设备产品的营销经验
dc.title.alternativeMarketing Strategies of " First-tier Cities Drive Second-tier Cities " ——A Case of A Company’s Medium Voltage Products
dc.typethesis
dc.date.replied2013-04-11
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院_工商管理硕士(MBA)
dc.description.note学号:17920101150790


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