Show simple item record

dc.contributor.advisor郭霖
dc.contributor.author崔起
dc.date.accessioned2016-01-13T03:12:29Z
dc.date.available2016-01-13T03:12:29Z
dc.date.issued2013-07-19 15:05:11.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/75982
dc.description.abstract本论文以NCB银行为案例分析对象,以促进国内中小商业银行战略转型和持续发展为研究目标,分三个层面综合研究我国中小商业银行的发展与模式问题。论文在研究中小商业银行特征、发展现状和重要作用的基础上,首先介绍了NCB银行的经营概况,发展的优势和劣势,然后从商业银行业发展的外部环境层面,分析了包括NCB银行在内的我国中小商业银行的生存和发展环境,并利用波特的“五力"模型分析了我国中小商业银行面临的竞争局面;再从商业银行业市场环境竞争层面,分析了我国商业银行业的竞争态势,及我国中小商业银行的市场竞争空间和竞争对手。最后,从中小商业银行自身层面,分析了NCB银行面临的机遇和挑战,并通过SWOT模型,研究分...
dc.description.abstractTo promote the strategic transformation and sustainable development of small and medium-sized commercial banks, this paper, taking NCB bank as the research object, studies the development and business model of China's small and medium-sized commercial banks from three levels. Based on the characteristics, the status quo and the role of small and medium-sized commercial banks, this paper first intr...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=37073&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=41900
dc.subject中小商业银行
dc.subject竞争战略
dc.subject战略转型
dc.subjectSmall and medium-sized commercial banks
dc.subjectCompetitive strategy
dc.subjectStrategic transformation
dc.title小型商业银行战略转型研究:基于NCB银行的案例分析
dc.title.alternativeResearch on the Strategic Transformation of Small and Medium Size Commercial Banks:Analysis based on the case of NCB bank
dc.typethesis
dc.date.replied2013-03-28
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院高级经理教育中心(EMBA项目)_高级管理人员工商管理硕士(EMBA)
dc.description.note学号:X2009156312


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record