The Research on Online Gaming Brand Competitiveness
- 人文学院－学位论文 
For the past six years, online gaming has endured rapid development in China. It now becomes one of the most prosperous industries in China. However, the research about its brand competitiveness is lagging behind. A good brand and strong brand competitiveness are the keys to keep this new industry growing healthily in the long term. This thesis will analyze the relation between the brand competiti...