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    • Are consumers' financial needs and values common across cultures? Evidence from six countries 

      Guo, Lan; Stone, Dan; Bryant, Stephanie; Wier, Benson; Nikitkov, Alex; Ren, Chunyan; Riccio, Edson Luiz; Shen, Milton; Trabelsi, Samir; Zhang, LiFang; 任春艳 (WILEY-BLACKWELL, 2013-NOV)
      Are consumers' financial needs, and financial values, the same or different across cultures? Two studies, with student (Study 1; n=988) and non-student (Study 2; n=959) participants, explore the extent of equivalence, ...