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    • PERCEPTUAL FLUENCY AND PREFERENCE REVERSAL 

      Ke, Xue; Lin, Shengdong; Cai, Xiaoqing; 柯学; 林升栋 (SOC BEHAV PERSONAL, 2011)
      We examined how perceptual fluency affects risk preference judgments and explored 1 important boundary condition for its effect. All participants were presented with a lottery scenario that required them to choose between ...