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dc.contributor.advisor林志扬
dc.contributor.author孙颖
dc.date.accessioned2016-02-14T02:52:10Z
dc.date.available2016-02-14T02:52:10Z
dc.date.issued2008-10-10 10:45:31.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/33356
dc.description.abstractCRTE公司立足于铁路专业无线通信市场,靠经销专业无线对讲机起家,并以此为基础,在不到十年的时间里逐渐发展壮大,已经开始走上科工贸一体的道路。公司规模和业务范围逐渐扩大,同时近几年来,市场需求和竞争环境也在不断发生着变化,给企业的发展带来了各方面的问题。为此,根据对CRTE公司内外部环境的分析,有针对性地研究CRTE的公司发展战略和竞争战略是非常有必要的。 本文站在CRTE管理者的角度,第一章回顾了公司的发展历程,总结了公司面临的有关发展方向、运营管理、激励机制、营销体系等诸多方面的问题。第二、三章分析了CRTE公司所处的外部环境,包括宏观环境、铁路无线通信市场环境以及内部环境,包括人力资源...
dc.description.abstractCRTE has made its footnote on professional telecommunication market with its wholesale business. Within ten years, it has developed to a large scale in comparison to its competitors, meanwhile, invested in a field of research and development of professional telecommunication. In recent years, the company has been challenged by changing market demand and competitive environment. Therefore, it is cr...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=16821&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=17296
dc.subjectCRTE公司
dc.subject战略研究
dc.subject竞争能力
dc.subjectCRTE
dc.subjectstrategic study
dc.subjectcompetitive capability
dc.titleCRTE公司发展战略研究
dc.title.alternativeA Study on the development strategy of CRTE
dc.typethesis
dc.date.replied2007-08-18
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院高级经理教育中心(EMBA项目)_高级管理人员工商管理硕士(EMBA)
dc.description.note学号:X200415017


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