Show simple item record

dc.contributor.advisor孟林明
dc.contributor.author黄兆茂
dc.date.accessioned2016-02-14T02:54:07Z
dc.date.available2016-02-14T02:54:07Z
dc.date.issued2010-06-22 15:38:02.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/32540
dc.description.abstract随着我国市场经济的逐步深入,我国的零售业发展迅速,特别是在我国加入WTO之后,外资零售巨头和国际品牌连锁便利店正在加快进军我国零售市场,导致我国零售商业企业的竞争日趋激烈。 在竞争日益激烈的厦门零售市场中,竞争态势相对较弱的校园超市市场已开始进入零售商业企业经营视野。笔者亲身参与厦门鹭银海超市抢夺XX学校校园零售市场的竞争之中,通过自己的实践,深刻体会到零售商业竞争的激烈与残酷。虽然就目前来看,零售商业在校园内确实有一定的发展空间,但已经进入XX学校校园的鹭银海超市经营状况距离经营者预期尚有一定的距离。这就迫使我们思考,类似于鹭银海超市的零售商业企业应当如何运作才能在校园超市市场中站稳脚跟,...
dc.description.abstractWith further development of Chinese market economy, especially after China entering WTO, Chinese retail industry has developed rapidly. Over seas retail investments and foreign brands accelerate the competition process of Chinese retail industry. Under the increasingly competitive retail market of Xiamen, the campus supermarket seems little weak by comparison but has begun to enter the retail in...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=23866&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=26656
dc.subject校园超市
dc.subject竞争策略
dc.subject营销
dc.subjectCampus supermarket
dc.subjectBusiness strategy
dc.subjectMarketing
dc.titleXX学校鹭银海超市竞争策略分析
dc.title.alternativeAnalysis on the competitive strategy for Luyinhai Supermarket at XX School
dc.typethesis
dc.date.replied2010-05-29
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院工商管理教育中心(MBA中心)_工商管理硕士(MBA)
dc.description.note学号:17920071150492


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record