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dc.contributor.advisor朱平辉
dc.contributor.author钟孟博
dc.date.accessioned2016-02-14T02:51:19Z
dc.date.available2016-02-14T02:51:19Z
dc.date.issued2010-06-17 15:57:50.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/32265
dc.description.abstract论文摘要 中国金融市场规模庞大,发展迅速,因此对于金融机构的研究很多。然而针对居民的金融消费行为研究却相对不足,作为市场参与的重要一方,居民投资理财过程中涉及的交易成本问题一直没有引起学术界广泛的兴趣。 个人投资理财的交易成本正是金融机构的收入。本研究从金融中介成本这一角度切入,以居民对中介成本的认知程度作为研究对象。通过调查问卷,对金融业客户的收费认知度展开调查,并在此基础上形成可能的竞争定价策略,提供金融企业作为参考。本研究采用随便抽样的问卷调查形式,共回收有效问卷281份,经过数据整理,运用统计方法进行描述性分析和关联分析得到以下结论: 1.居民对银行打新股收费,基金申购、认购费、...
dc.description.abstractAbstract Scale of China's financial market has developed rapidly, so there are a lot of researches on financial institutions. However, study on consumer behavior in the financial market is relatively insufficient, as an important market participating party, transaction costs involved in individuals’ financial planning process did not lure much interest from scholars. Costs for individuals ar...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=23537&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=25318
dc.subject金融中介
dc.subject收费
dc.subject交易成本
dc.subject认知度
dc.subjectFinancial intermediation
dc.subjectfees
dc.subjecttransaction costs
dc.subjectawareness
dc.title金融收费认知度与定价策略 ——对厦门居民的调查研究
dc.title.alternativeFinancial Costs Awareness and Pricing Policy --A Survey on Xiamen Residents
dc.typethesis
dc.date.replied2010-05-29
dc.description.note学位:管理学硕士
dc.description.note院系专业:管理学院工商管理教育中心(MBA中心)_工商管理硕士(MBA)
dc.description.note学号:15520051301336


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