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dc.contributor.advisor刘震宇
dc.contributor.author瞿胜
dc.date.accessioned2016-02-14T02:50:43Z
dc.date.available2016-02-14T02:50:43Z
dc.date.issued2009-10-14 09:44:37.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/31857
dc.description.abstract福州K公司是福州最早成立的PCO(PestControlOperation)专业公司之一,专门从事有害生物防治服务。目前,K公司在发展过程中面临着一系列管理上的瓶颈和困惑。为提高企业的竞争力,理顺内部流程,提高客户满意度,争取成为行业的领先者,K公司决定对目前的战略管理体系进行调整:根据内外部环境的变化重新制定战略,并引进平衡积分卡用于战略的实施、评价与控制。本文的框架结构安排如下:第一章:导论。简要地介绍本文的研究背景、研究内容、研究意义与研究框架。第二章:理论综述。本章着重介绍平衡积分卡理论的发展、应用现状、思想内涵,以及平衡积分卡对战略管理的价值和基于平衡积分卡的战略管理模式研究现状。第...
dc.description.abstractK Corporation in Fuzhou is a specialized company which provides pest control service. At present, the company has come across a set of management puzzles during its development. And , the company hopes clarify its development strategies ,smooth its internal flow, upgrade its customer satisfaction and build up to become the leader of the trade. For these reasons, the company decides to rebuild s...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=20604&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=16280
dc.subjectPCO公司
dc.subject战略管理
dc.subjectBSC
dc.subjectPCO corporation
dc.subjectstrategy management
dc.subjectBSC
dc.titleK公司战略管理研究——BSC的引用
dc.title.alternativeA study on K corporation's stratege management-application of the BSC
dc.typethesis
dc.date.replied2007-06-24
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院工商管理教育中心(MBA中心)_哲学
dc.description.note学号:X200115063


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