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dc.contributor.advisor林志扬
dc.contributor.author李玮
dc.date.accessioned2016-02-14T02:56:14Z
dc.date.available2016-02-14T02:56:14Z
dc.date.issued2012-03-02 17:16:28.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/31387
dc.description.abstract客户关系管理(CRM)不是单纯的软件、解决方案、客户战略、流程,CRM是一种以客户为中心的创新经营策略,CRM把“以客户为中心”的经营理念体现到企业的管理、销售、营销、服务等每一个环节,促成组织各单元的“连锁反应”。 首先,本文介绍了研究的背景、研究目地、研究内容和结构,接着介绍了客户关系管理先进的管理理念、核心理论和重要思想。 其次,本文采用案例研究法,通过对C公司的经营情况和客户管理现状的分析,认识到提高其客户关系管理水平的迫切性。面对市场井喷的巨大商机和国内外竞争对手的正面挑战,在直销转复合式分销的战略转型期,C公司目前最迫切需要解决的就是“以客户为中心”来构架企业,培养以客户为中心...
dc.description.abstractCustomer Relationship Management (CRM) is no more than software, solutions, customer strategies or processes, CRM is a customer-centric business strategy of innovation, CRM a "customer-centric" business philosophy which lead to the chain reaction of the organization units. The philosophy can be found in every section of a company, such as management, sales, marketing, service and so on. First, th...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=31651&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=28871
dc.subject以客户为中心
dc.subject商业模式
dc.subject客户关系管理
dc.subjectCustomer-centric
dc.subjectBusiness model
dc.subjectCustomer relationshipmanagement
dc.titleC公司转型期客户关系管理系统的设计与构建
dc.title.alternativeIn the period of strategic transformation, C company customer relationship management system Design and Construction
dc.typethesis
dc.date.replied2010-12-04
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院工商管理教育中心(MBA中心)_工商管理硕士(MBA)
dc.description.note学号:17920071150502


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