镇江市某房地产项目投资可行性研究
Feasibility Analysis on One Real Estate Project in Zhenjiang city
Abstract
随着中国经济的持续发展和城市化进程的逐步推进，房地产行业自1998年逐渐回暖以来，已进入快速发展阶段。房地产行业也由粗放型发展向集约化、精细化方向发展，房地产开发商的投资行为和开发模式也逐渐成熟。本文通过建立完整的房地产投资开发分析框架和模式，同时结合对房地产项目的实际考察，对镇江市的某一房地产项目进行可行性研究。首先，从镇江市的经济发展状况开始，深入分析在镇江市投资房地产项目的宏观条件。然后，深入分析住宅市场和商业市场状况以及竞争状况，并结合消费者行为研究发现并逐步论证项目投资机会，对该项目进行定位。接着，通过对项目进行静态和动态的财务分析，进一步论证项目投资的可行性。最后，对项目的不确定性... As the sustainable developments of China’s economy and the citified processing, the real estate business in China has taken great improvement since 1998 and its mode is also changing from the extensive form into intensive form. Besides, real estate businessmen’s investing strategies and ways have been tried to be completed. This paper will, based on practical researches of the real estate, deeply ...