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dc.contributor.advisor许志端
dc.contributor.author赖玉洪
dc.date.accessioned2016-02-14T02:59:53Z
dc.date.available2016-02-14T02:59:53Z
dc.date.issued2002-12-22 18:48:52.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/30276
dc.description.abstract当今,企业之间的竞争越来越趋向于各自核心竞争力的竞争。核心竞争力表现在:研发能力、分销渠道、产品差异化、售前和售后服务、高品质、低成本、企业文化、管理能力、系统运作等方面。然而,实践表明:现在企业已较难在产品的设计、性能和产品本身生产成本上有多大作为,即不可能象过去一样,在这些方面能遥遥领先于竞争者,相对而言,分销渠道的有效管理能较容易提高企业的竞争力。因此,结合分销渠道管理思想和基于计算机互联网基础上的管理应用软件DRP(DistributionResourcePlanning)就应运而生。本文在分析分销网络的现状和问题的基础上,提出了针对分销网络管理的信息化,即DRP系统的应用。阐述了DR...
dc.description.abstractNowadays, the competition between enterprises is more tending to the competition of their core competences. The core competences include: R&D, distribution channel, products differences, service before and after sales, high quality, low cost, company culture, management capability, system operation etc. But, the practice indicates: company is being hard to go ahead far away than its competitors li...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=5492&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=2990
dc.subject分销网络
dc.subjectDRP
dc.subject企业竞争力
dc.subjectdistribution net
dc.subjectDRP
dc.subjectenterprise competition
dc.title分销网络管理的信息化对企业竞争力提升的影响
dc.title.alternativeDRP:The Effect on Enterprise Competition Promotion
dc.typethesis
dc.date.replied2002-12-22
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院工商管理教育中心_工商管理硕士(MBA)
dc.description.note学号:X200015074X


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