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dc.contributor.advisor林志扬
dc.contributor.author刘庆钊
dc.date.accessioned2016-02-14T02:56:05Z
dc.date.available2016-02-14T02:56:05Z
dc.date.issued2004-03-18 09:48:25.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/29209
dc.description.abstract产品经理制是一种源自于国外的产品或品牌管理方式。由于其灵敏地适应市场的变化,能够改善公司参与市场竞争的机制而受到欢迎。顾客本身使产品经理变得至关重要,在不同行业产品经理制的重要性正得到广泛认同和应用。 目前,国内已有少数企业在推行产品经理制,但由于这样那样的原因,或多或少地存在这样那样的问题,推行过程也并非一帆风顺。 本文旨在全面分析产品经理制的特点、意义、推行前提与实施要领,探讨如何在我国的各类企业顺利实施,并试图给出了若干的解决措施与对策,以期提高中国企业的产品竞争力、品牌竞争力与国际竞争力。 全文共分六章: 第一章是“产品管理基础理论”,首先介绍与产品管理相关的最基本的理论,接着...
dc.description.abstractProduct Manager System is a new type of Product Management aroused from western countries. Because of its prompt response to market change, modification on the system of market competition, it is welcome by entrepreneurs. It is customers that make Product Manager become a more and more important role, which is recognized by all kinds of industries. Presently, many domestic companies are prom...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=7884&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=8096
dc.subject产品管理
dc.subject产品经理制
dc.subject分析与应用
dc.subjectProduct Management
dc.subjectProduct Manager System (PM System)
dc.subjectAnalysis and application
dc.title产品经理制研究
dc.title.alternativeReseach on Product Manager System
dc.typethesis
dc.date.replied2004-03-18
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院工商管理教育中心_工商管理硕士(MBA)
dc.description.note学号:200115216


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