三钢地产公司发展战略研究
A Study of the Development Strategies of Sanming Steel Real Estate Company
摘要
福建三钢集团经过40多年的发展，取得了不俗的业绩，同时，也面临着在钢铁行业更加激烈的竞争。三钢经营者经过对企业所处的内部和外部环境分析，及企业竞争优势分析，审慎地选择了多元化的发展战略。这几年，房地产行业发展迅猛，利润丰厚，处在钢铁行业产业链下游，与钢铁行业高度相关，因此三钢选择了房地产开发作为钢铁之外的又一支柱产业。本文所研究的课题是三钢房地产开发有限公司的发展战略。本文主要以迈克尔·波特在《竞争战略》与《竞争优势》两书中提出的战略理论为指导思想，对三钢集团所处的内部、外部环境及三钢地产的内部、外部环境进行分析研究，提出三钢地产的发展战略。本文共分四章。第一章介绍了三钢集团的概况，通过对三钢... With more than four decades of development, Sanming Steel (Group) Co.,Ltd, Fujian China has achieved significant operating results. Nevertheless, the Group is confronted with intensifying competition in the steel industry. Sanming Steel management, after conducting an analysis of the internal and external environments where the enterprise is located and the enterprise’s competitive advantages, cau...