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dc.contributor.advisor彭丽芳
dc.contributor.author贺渊
dc.date.accessioned2016-02-14T02:53:40Z
dc.date.available2016-02-14T02:53:40Z
dc.date.issued2004-01-04 15:42:57.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/27570
dc.description.abstract作为现代管理思想和信息技术相结合的产物,客户关系管理(CRM)因市场竞争的要求、业务发展的实际需要、管理理念的进步和技术的推动等因素共同作用而产生和发展。我国中小企业众多,在国民经济中发挥着重要的作用。客户关系管理在中小企业的实施将有助于其更新管理理念、提高业务运作效率,提升客户满意度和忠诚度、降低成本、增加收入、挖掘客户潜在价值、提升品牌效应、增强竞争力和可持续发展能力等,中小企业对客户关系管理存在着现实需求。目前,中小企业客户关系管理已成为CRM市场中的热点。然而,由于我国中小企业信息化水平较低,同时还面临着CRM实施成本高、周期长、效益不明显以及无得力的CRM厂商支持等阻力,其客户关系管...
dc.description.abstractWith the request of market competition & actual operation and with the development of management thought & information technology, Customer Relationship Management (CRM) appeared and developed as a combination of modern management thought and information technology. There are plenty of medium-size & small enterprises in our country that play an important role in the national economy. CRM will help...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=8234&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=8710
dc.subjectCRM
dc.subject中小企业
dc.subject实施
dc.subjectCRM
dc.subjectMedium-size & small enterprises
dc.subjectActualization
dc.title谈中小企业客户关系管理的实施
dc.title.alternativeThe CRM Actualization of Medium-size & Small Enterprises
dc.typethesis
dc.date.replied2004-01-04
dc.description.note学位:管理学硕士
dc.description.note院系专业:管理学院企业管理系_企业管理(含财务管理、市场营销、人力资源管理)
dc.description.note学号:K200007614


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