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dc.contributor.advisor郭朝阳
dc.contributor.author李彬
dc.date.accessioned2016-02-14T02:52:40Z
dc.date.available2016-02-14T02:52:40Z
dc.date.issued2012-07-09 15:32:31.0
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/27242
dc.description.abstract人是社会性动物,人的一生中大部分活动是与别人共同进行的,所属的群体塑造了他们的个性和行为。作为消费者的人,他们的消费行为看上去似乎是孤立发生的,但却脱离不了其他人的影响,而影响消费者消费行为的这群人正是消费者的参照群体。 参照群体对消费者的影响已经得到了学者的广泛认可。但是在公开消费情境与私下消费情境下,参照群体对消费者的影响是否存在显著差异?对面子意识、自我建构不同的消费者,参照群体的影响是否存在显著差异?消费情境、面子意识、自我建构等各变量间是否存在显著的交互作用?这些问题的回答对于推进参照群体的相关研究都具有积极意义。 本文采用实验研究法,研究消费情境、面子意识、自我建构等变量下参照...
dc.description.abstractHuman are social animals, human life in most of the activities carried out jointly with others, belongs to the group shaped their personalities and behavior. People as consumers, their consumption behavior seem to occur in isolation, but cannot escape from the influence of other people, which will affect consumer spending behavior .These people are the consumers’ reference group. The reference gr...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=32251&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=35448
dc.subject参照群体
dc.subject消费情境
dc.subject面子意识
dc.subject自我建构
dc.subjectReference Group
dc.subjectConsumption Situation
dc.subjectFace Consciousness
dc.subjectSelf-Construal
dc.title参照群体对消费者影响差异的研究
dc.title.alternativeThe Research of Reference Group Influence Differences on Consumers
dc.typethesis
dc.date.replied2012-05-31
dc.description.note学位:管理学硕士
dc.description.note院系专业:管理学院企业管理系_企业管理(含财务管理、市场营销、人力资源管理)
dc.description.note学号:17620091151053


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