建设银行之县域经营战略研究——以河北省为例
The Study on Country-level Business Strategy for China Construction Bank ——Hebei province as an example
Abstract
自上世纪九十年代以来,国有银行不但没有象西方预言的那样“破产”,反而不断蓬勃壮大,改革成绩举世瞩目。2010年7月15日和16日,中国农业银行正式在上海和香港两地上市,至此,中国国有商业银行全部实现上市,开始于2003年的国有商业银行股份制改造完成了收官之作。 国有银行的改造成绩很大,问题也不少,最明显的是战略同质化。各家银行纷纷以中心城市为战略重点,在相同的市场和客户群体上反复争夺,筋疲力尽,而在这个过程中县域则有被边缘化的苗头。面对当前同质化的竞争格局,要制定一个体现自身特点、非千人一面的战略并不容易,头绪很多,从何处下手是个问题。县域的经营战略是当前国有银行最明显也最容易找到的走向差异... Since the ninety's of last century, state-owned banks are not as Western predicted that“bankruptcy”, but flourishing, reforms achievement is attracted worldwide attention. July 15th, 2010 and 16th, Agricultural Bank of China in Shanghai and Hong Kong were listed officially. So far, all state-owned commercial banks in China were listed, showing the completment of joint-stock reform of state-owned c...