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dc.contributor.author陈培爱zh_CN
dc.contributor.author闫琰zh_CN
dc.date.accessioned2013-06-06T00:55:45Z
dc.date.available2013-06-06T00:55:45Z
dc.date.issued2012-09-20zh_CN
dc.identifier.citation编辑之友, 2012, (09): 6-10zh_CN
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/19322
dc.description.abstract在数字化媒体变革背景下,本文旨在关注国内外业界、学界关于"数字媒体""数字营销"与广告的前沿观点,并融入传播学的理论思考,重点研究数字营销变革现状与动因、对广告业之冲击与影响,并提出应对策略。zh_CN
dc.language.isozhzh_CN
dc.source.urihttp://epub.cnki.net/grid2008/brief/detailj.aspx?filename=BJZY201209004&dbname=CJFQ2012zh_CN
dc.subject数字化时代zh_CN
dc.subject广告传播zh_CN
dc.subject数字化转型zh_CN
dc.title数字化时代的广告传播zh_CN
dc.typeArticlezh_CN


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