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dc.contributor.advisor陈晓彦
dc.contributor.author唐亚明
dc.date.accessioned2018-12-05T01:47:03Z
dc.date.available2018-12-05T01:47:03Z
dc.date.issued2017-11-29
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/170417
dc.description.abstract社会的发展让人们越来越关注精神层面的享受和外在形象的管理,近年来的数据报告就显示中国护肤品市场正呈井喷式发展,尤其是男性护肤品市场规模增加显著,各国内外大型化妆品公司纷纷宣布将加快男性护肤品品牌的建设,进一步开拓中国男性护肤品的蓝海市场。可是中国的传统文化对男性美的态度十分矛盾,传统审美中的美男形象并非西方式的充满肌肉、富有男性荷尔蒙气质的武士,而是白净、腹有诗书气自华的书生,例如潘安等。相较于对男性白净形象的审美追求,在实际的行为态度上,传统观点却并不赞同男性花费太多的时间和金钱在自我外在管理上。 在此背景下,男性护肤品市场增长作为具有数据支撑的事实,那么探究出影响中国男性购买护肤品背后的...
dc.description.abstractSocial development makes people focus more and more on their spiritual level of enjoyment and external image, in recent years, the market share of China's skin care products showed a blowout growth, especially for male skin care market, stimulating a lot of World-Reputation Brands claim to speed up their construction of male skin care brand and enter the blue ocean market. However, in the traditio...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=57933&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=60220
dc.subject90后男性大学生
dc.subject使用线上平台行为研究
dc.subject自用护肤品购买行为研究
dc.subjectMale Millennial College Student
dc.subjectOnline Purchase Behavior Research
dc.subjectSelf-Using Skincare Product Purchase Behavior Research
dc.title90后男性大学生在线购买自用护肤品行为研究
dc.title.alternativeMale Millennial College Student Self-Using Skincare Product Online Purchase Behavior Research
dc.typethesis
dc.date.replied2017-05-19
dc.description.note学位:新闻与传播硕士
dc.description.note院系专业:新闻传播学院_新闻与传播硕士
dc.description.note学号:30620141153056


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