基于GIS的车商市场地图分析系统的设计与实现
Design and Implementation of the Map Analysis System For The Car Market based on GIS
Abstract
中国汽车的庞大市场规模带动车险市场的快速增长，购买车险已经成为人们日常生活的讨论话题之一。随着车辆保险市场的快速增长，车辆保险行业的竞争强度也越来越大。如何在市场竞争中立足，是保险公司必须考虑的重点问题，而4S店也成为了各保险厂商的兵家必争之地。目前各保险厂商都与4S合作，派出车险销售团队进驻4S店，从源头抢占客户资源。保险行业是数据高度密集的行业，在业务过程中，会产生大量的客户资料数据和交易数据，而使用计算机对保险数据进行处理和统计分析是近年才普及的手段，限于当时的技术发展水平，造成了一个个“信息孤岛”，导致车险从业人员无法在一个系统中全面直观的了解4S店保险业务的销售情况，因此，非常有必要... The huge car market in China brings the rapid development of car insurance. Currently, Car Insurance has been one of the hottest word in daily life. With the fast growth of car insurance market, the competition has been more and more intense. Insurance companies should focus on how to stand out on the fierce market and 4S stores have been the targets. Currently, varius insurance companies cooperat...